Time to Value (TTV)
It is the amount of time it takes for a new customer to experience their first meaningful outcome from the product/service. This tracks from efficient onboarding and closely links to a higher probability of retention.
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THE TRUTH: Though TTV is measure in time, its real variable is milestones. Different products measure TTV from different perspectives:
Initial TTV: the time until customer experience their first outcome. Full TTV: the time until the customer attain their primary goal for purchasing the product.
Long-term TTV: this relates to complex enterprise products requiring several weeks, or months to account for the first measurable value.
Initial TTV: the time until customer experience their first outcome. Full TTV: the time until the customer attain their primary goal for purchasing the product.
Long-term TTV: this relates to complex enterprise products requiring several weeks, or months to account for the first measurable value.