Stakeholder Map
A live document of the main players in the customer organization who use and/or influence decisions about the vendor relationship. This record captures the names, seniority level, relationship depth, product involvement and influence.
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THE HONEST TRUTH
A stakeholder map is not your contact list for renewals or expansion initiatives. A well-designed stakeholder map should be used to:
(i) visualize gaps – check which relationships, decision-making authority or product usage might benefit from strengthening.
(ii) assess risks – identify the impact of an internal reshuffling or exit of an executive sponsor in the customer organization.
(iii) plan mitigation strategies – discover who can quickly fill the gaps and normalize the relationship should (i) and (ii) above occur.
The stakeholder map helps understand the short, medium and long-term impact of each actor in the customer organization influence the relationship.
A stakeholder map is not your contact list for renewals or expansion initiatives. A well-designed stakeholder map should be used to:
(i) visualize gaps – check which relationships, decision-making authority or product usage might benefit from strengthening.
(ii) assess risks – identify the impact of an internal reshuffling or exit of an executive sponsor in the customer organization.
(iii) plan mitigation strategies – discover who can quickly fill the gaps and normalize the relationship should (i) and (ii) above occur.
The stakeholder map helps understand the short, medium and long-term impact of each actor in the customer organization influence the relationship.