Segmentation
The grouping of partners into specific categories based on shared characteristics such as industry, growth potential, contract value, use case, or company to decide the right level of engagement customization each gets.
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THE HONEST TRUTH
A core purpose of segmentation is efficient resource allocation. It should be used to match the CS investment to realistic returns from each account. Using segmentation to create tiers so that some accounts receive less priority while calling it priority is misplaced.
A core purpose of segmentation is efficient resource allocation. It should be used to match the CS investment to realistic returns from each account. Using segmentation to create tiers so that some accounts receive less priority while calling it priority is misplaced.