Logo Retention
This is the number of customers (accounts or logos) retained over a set period, regardless of the revenue volume of the accounts under consideration.
This metric counts how many customers stay for the period. It does not indicate the account-specific revenue value.
Its close relative is Logo Retention Rate, expressed as a percentage of customers retained over a specific period.
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THE HONEST TRUTH
A high logo retention rate can easily hide a deteriorating business. Logo retention does not directly translate to high NRR and GRR. You could lose your top 5 high value accounts and retain 100 small accounts, giving a false impression of a healthy-looking business.
A high logo retention rate can easily hide a deteriorating business. Logo retention does not directly translate to high NRR and GRR. You could lose your top 5 high value accounts and retain 100 small accounts, giving a false impression of a healthy-looking business.