Executive Business Review (EBR)
A strategic high-level meeting between your company and the customer's senior stakeholders to assess business impact, future direction and the relationship in general. It steps back from operational metrics and focuses on the overall partnership outcomes.
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THE TRUTH: If for any reason senior executive(s) from the customer side cannot attend the EBR, the meeting must be postponed. This meeting is the platform to discuss broad partnership objectives and not the daily operational activities.