At-Risk Account
This is any account showing signs that expansion, renewal, retention or the relationship is under threat. This can be the result of unresolved escalations, the exit of an executive sponsor, a current competitor evaluation, or change in budget priorities.
💡
THE HONEST TRUTH
By the time an account shows up in a report and tagged ‘At-Risk,’ the customer’s decision is made will be moving to another vendor. At this point, the cards are no longer in the hands of the vendor. The customer wields significant negotiating power if they choose to renew.
By the time an account shows up in a report and tagged ‘At-Risk,’ the customer’s decision is made will be moving to another vendor. At this point, the cards are no longer in the hands of the vendor. The customer wields significant negotiating power if they choose to renew.