Adoption
This is the extent a customer is actively using the product or service in ways that produce meaningful value to them. Adoption and access are not the same. A customer can have full access to a product and may not meaningfully adopt it.
💡
THE HONEST TRUTH
Login frequency is not a true indication of adoption.
Adoption is when the product becomes embedded in the customer’s workflow to support value creation.
Login frequency is not a true indication of adoption.
Adoption is when the product becomes embedded in the customer’s workflow to support value creation.